Canadian Media Circulation Audit (CMCA) is the number one circulation auditor of Canadian newspapers, providing accurate and reliable circulation figures for over 650 publications.
As Canada’s most cost-effective audit service, CMCA measures the combined market penetration of print and digital editions of hundreds of large and small publications from across the country. With rigorous audit standards and a comprehensive reporting system, CMCA provides in-depth circulation audits at an affordable rate and issues reports detailing independent verification of a publication’s circulation practices and distribution data.
CMCA reports provide advertisers, agencies and media buyers with the credible, relevant data they need to make informed buying decisions.
CMCA is also recognized by the Department of Canadian Heritage, meaning media owners can rest assured that they’re presenting accurate, credible numbers when applying for funding through the Canada Periodical Fund and other government programs.
CMCA was launched in 1971 as a program of the Canadian Community Newspapers Association under the name Verified Circulation. The service was offered to community newspapers as a low-cost alternative to more expensive and foreign-owned audit services. The service was renamed in 2007 to reflect its ongoing expansion to include business publications, consumer magazines and daily newspapers.
Today, CMCA is the only circulation audit provider in Canada that is 100-percent Canadian-owned and operated.